MIXUE Singapore Menu Prices 2024

Mixue, a renowned Ice Cream & Tea brand, boasts its own warehouse and factory, a strategic advantage that facilitates cost-effective sourcing of raw materials while upholding superior quality. By having a dedicated facility, Mixue can streamline its supply chain, reducing expenses related to material procurement. Moreover, this control over the production process ensures stringent quality control measures are in place, leading to consistent and delightful products for customers. The combination of an in-house warehouse and factory enhances Mixue’s ability to deliver delectable ice cream and tea offerings while maintaining affordability and top-notch standards, making it a preferred choice among consumers.

Mixue, a renowned Chinese company hailing from Zhengzhou, China, has captured the hearts of people worldwide with its delectable range of ice cream and bubble tea (boba) offerings. The brand has witnessed rapid global expansion, earning itself a reputation as a favorite among consumers. With a diverse menu of tempting treats, Mixue has managed to win over taste buds across different countries. Its origin in Zhengzhou adds to its authentic appeal, and its commitment to delivering delightful and innovative products has played a pivotal role in its widespread success. Mixue continues to make waves in the international market, establishing itself as a prominent player in the ice cream and bubble tea industry.

Mixue Bingcheng is a thriving franchise company known for offering a diverse array of beverage and food products. With a strong focus on providing high-quality refreshments, their menu includes an extensive selection of items such as bubble tea, fruit tea, milkshakes, and ice cream products. Customers can indulge in freshly made and delicious drinks at affordable prices. Alongside their delightful beverages, Mixue Bingcheng also offers other company-branded merchandise, allowing customers to take a piece of the experience home with them. With a commitment to excellence and a wide range of delectable treats, Mixue Bingcheng continues to delight customers with its delightful and pocket-friendly offerings.

Menurut laporan dari Kompas.com pada Jumat (17/2/2023), Asrorun menyatakan bahwa semua bahan yang digunakan dalam produk Mixue telah memenuhi standar halal yang ditetapkan oleh MUI (Majelis Ulama Indonesia). Proses produksi juga dijamin kebersihannya, sehingga semua produk yang dihasilkan dapat dianggap halal dan suci. Dengan komitmen ini, Mixue memberikan jaminan kepada pelanggan bahwa mereka dapat menikmati produk-produknya dengan keyakinan bahwa setiap komponen yang digunakan memenuhi persyaratan halal yang ketat. Hal ini memperkuat reputasi Mixue sebagai merek yang peduli akan kepercayaan dan kepuasan pelanggan dari berbagai latar belakang.

In the competitive landscape of the beverage and food industry, Mixue positions itself at the lower end of the market, facing a multitude of rivals that adopt a similar franchising model. Among its competitors are Chabaidao, Shuyi Tealicious, and Auntea Jenny. Additionally, more upscale players like Nayuki and HeyTea have recently joined the fray by lowering their prices, intensifying the competition even further. Despite the challenges posed by its numerous competitors, Mixue continues to strive for success by offering a wide range of affordable and freshly made beverages to its customers. The market’s dynamic nature pushes Mixue to constantly innovate and maintain its position as a prominent player in the industry.

Mr. Zhang Hong Chao, an entrepreneur with a vision for creating delectable treats, founded MIXUE in Zhengzhou, Henan Province, China, back in 1997. With a keen understanding of the preferences of young consumers, he set out to specialize in crafting trendy ice cream and tea drinks. His passion for creating innovative and delightful beverages has driven MIXUE’s success and popularity among the younger generation. Through the years, Mr. Zhang’s dedication to quality and creativity has enabled MIXUE to become a sweet business sensation, capturing the hearts and taste buds of countless customers seeking refreshing and trendy treats.

Since its inception in 1997, MIXUE has grown to become a remarkable success story in the F&B industry. With an impressive expansion strategy, the brand now boasts an extensive network of 21,000 stores within China, solidifying its position as a major player in the domestic market. Additionally, MIXUE has successfully ventured into the global arena, establishing a presence in 11 international markets with over 600 stores. This remarkable growth reflects the brand’s ability to capture the hearts of consumers both in its home country and abroad, making it a beloved choice for ice cream and tea enthusiasts worldwide.

Mixue has certainly mastered the art of delivering delectable products that can rival its competitors in taste and quality. What sets them apart is their ability to offer such delightful treats at a budget-friendly price point, making them a popular choice among consumers. Additionally, Mixue’s strategic distribution approach, built on strong partnerships, has allowed them to secure prime locations without the need for expensive real estate. This not only ensures accessibility for customers but also enables the brand to expand its reach and establish a widespread presence without compromising on the overall cost-effectiveness of their business model.